Privacy Policy

This privacy policy sets out how Tiny Swimming Ltd uses and protects any information that you share with us when you use this website. Tiny Swimming Ltd is the data controller for the purpose of the UK General Data Protection Regulation (UK GDPR) and applicable data protection legislation.

We process your personal data on the basis of contractual necessity where it is required to manage your swimming lessons, and legitimate interests where appropriate, for example to send relevant updates to existing customers.

This policy was last updated on 24th September 2026.

Information we may collect

We may collect:

  • Your name and your child’s name

  • Contact information including email address and telephone number

  • Demographic information such as postcode

  • Information you provide when making an enquiry, booking a lesson or completing a form

  • Information about your use of our website, where you have consented to analytics or advertising cookies and similar technologies

What we do with the information we gather

We require this information to provide our services, specifically for:

1. Providing and managing swimming lessons

We use personal information to manage bookings, communicate with customers, organise swimming lessons and provide our services.

2. Communications and marketing

Current swimmers may receive newsletters and relevant updates about our classes and services. You can opt out of marketing communications at any time.

3. Website analytics and improvement

Where you give consent, we use analytics technologies, including Google Analytics, to understand how visitors use our website, including which pages they visit and how they interact with the site. We use this information to understand website performance and improve our website and services.

4. Advertising and advertising measurement

Where you give consent, we may use advertising cookies and similar technologies, including technologies provided by Google, to measure the effectiveness of our advertising, understand interactions with our website and support personalised advertising.

Google may process information collected through these technologies in accordance with its own privacy and data policies. For more information about how Google handles data from websites and apps that use its services, please see the ⁠Google Business Data Responsibility Site.

Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including where necessary to meet legal, accounting or insurance requirements.

Security and international transfers

We have put in place appropriate procedures to safeguard your personal information.

Some third-party services we use, such as Google Analytics and other website or advertising services, may process information outside the UK. Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer is handled in accordance with applicable data protection law.

We do not store card or payment data. Payments are processed through GoCardless and are subject to GoCardless’s own security and privacy arrangements.

How we use cookies and similar technologies

We use cookies and similar technologies to:

  • keep our website secure and functioning correctly;

  • remember your cookie preferences;

  • understand how visitors use our website and measure website performance;

  • improve our website and user experience; and

  • where you have given consent, measure advertising and support personalised advertising.

Necessary cookies are used where required for the website to function, provide security or remember your cookie preferences.

Analytics and performance cookies are optional and are used to help us understand how visitors use our website. These include Google Analytics.

Advertising cookies and similar technologies are optional and may be used to measure advertising activity and, where you have given consent, support personalised advertising. These may include technologies provided by Google and other third parties.

Non-essential cookies are only used where you have provided the appropriate consent through our cookie banner.

Managing your consent

When you first visit our website, you can choose whether to accept or decline non-essential cookies, or manage your cookie preferences.

You can change or withdraw your consent at any time by clicking the Cookie Settings option on our website to reopen the consent settings.

If you have difficulty managing your preferences, please email hello@tinyswimming.co.uk and we will be happy to assist you.

Your rights under UK GDPR

Under UK data protection law, you may have the following rights:

  • The right to access: request a copy of the personal data we hold about you.

  • The right to rectification: ask us to correct inaccurate or incomplete information.

  • The right to erasure: request that we delete your personal data in certain circumstances.

  • The right to object: object to certain types of processing, including some processing based on legitimate interests.

  • The right to restrict processing: ask us to restrict how we use your information in certain circumstances.

  • The right to data portability: request certain personal information in a transferable format where applicable.

To exercise your rights, please email hello@tinyswimming.co.uk.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your personal information.

Contact details

Tiny Swimming Ltd
Company registration number: 14720133
VAT number: 462684664
Registered Trademark: UK00004030210

Email: hello@tinyswimming.co.uk